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LinkedIn Formatting Playbook

Key LinkedIn Specs

  • Max Characters: 3,000 code units
  • Mobile Cutoff: Truncates after 210 characters
  • Desktop Cutoff: Truncates after 300 characters
  • Hashtag Sweet Spot: 1 to 3 relevant hashtags

Hooking the Reader Before the Cut

LinkedIn is highly feed-competitive. Your reader only sees the first 210 characters (on mobile) or 300 characters (on desktop) before the text is clipped by a `...see more` button.

Ensure your first two lines contain a compelling "hook"—a strong statement, an intriguing question, or a notable stat. Avoid placing boilerplate greetings or intro remarks inside this critical initial block.

Formatting Long-Form Posts

LinkedIn supports long-form narrative. To prevent reader fatigue, make heavy use of paragraph line breaks (spaced out every 2 E sentences) and list bullets.

Our cleaner is ideal for this: use standard newlines for LinkedIn posts. Avoid using fancy Unicode fonts (bold, italic scripts), as they are completely unreadable by screen-readers and can negatively affect feed accessibility.